Investing in clean beauty brands with natural ingredients is so worth it. Skin care has always been important to me, and I wish I had made the switch to clean skincare and makeup products sooner than I did. It took becoming a mom to get me to really think about what was on my skin. It’s been years now though, and eliminating harmful ingredients has really transformed my skin. I’ve found one of the best clean, natural makeup brands that I love, and it’s so easy to use. My skin has never looked or felt better, so I want to share some of my favorite clean beauty products and brands. Shop the rest of my favorite clean beauty items in my shop and check out my 5 minute clean makeup routine. 

The Best Clean Beauty Products

Choosing the right beauty products and taking good care of your skin is so important. I have always worn sunscreen, but didn’t always wear the right sunscreen. Most skincare and beauty products contain ingredients that aren’t exactly the best for bodies, and what we put on and in our bodies matters. The clean beauty trend is here to stay, and I think and hope most brands will continue to shift toward the clean beauty category since it should really be industry standard. Since these ingredients make their way from your skin into your body and bloodstream, we should really take a closer look. Plus, the benefits of clean beauty are greater than I would have imagined. I thought I’d be sacrificing on quality, but it’s been the opposite. Everything in this post was formulated without toxic ingredients. 

Clean skincare ingredients to look for (and the ones to avoid)

In recent years, I’ve noticed a big shift in the beauty industry, and more and more brands coming out that offer safer products without harmful chemicals. We just don’t have enough regulations in the United States, and it’s so hard to know what is and isn’t good for your skin. You’re looking to avoid endocrine disruptors, parabens, aluminum, formaldehyde, talc, oxybenzone, and petroleum. Read more on these ingredients here. Always look at ingredient lists and consider the following ingredients when you’re buying new skincare products. Some of the ingredients I look for are Alpha-Hydroxy Acids (AHAs), Niacinamide, green tea, essential oils and coconut oil. Your skin health is so important, and shopping beauty companies that use clean, natural ingredients is so much better for your skin. 

I buy all my clean products in Sephora’s clean section, Credo Beauty (I love the Credo clean standard – everything int ehs hop is clean), Merit beauty, and Jones Road. 

Clean Beauty Products: Skincare

Necessaire

Eucalyptus Body Wash

At first, it was the branding that got me. I was so intrigued by this body wash and had to try it. And let me tell you – it is so worth it. I've been using it for years now! The eucalyptus scent is so refreshing and it's great for sensitive skin, too.

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Herbivore Botanicals

Jasmine Body Oil

I love this body oil – it so hydrating for my dry, sensitive skin. I just rub the oil in my hands and massage all over my body. My legs get so, so dry, and this helps a lot with that. This product works especially well when used after the body polish. 

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Indie Lee

Purifying Face Wash

This product is a cleanser, makeup remover, and mask in one. This face wash is rich in potent antioxidants and plant extracts to cleanse, protect, and enhance the skin. I've been using it since the start of my clean beauty journey and really like how refreshing it feels. 

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Kypris

Prismatic Array Serum

This is my holy grail serum. If I could only use one beauty product every day, this serum would be it. I love it so much that when I am about halfway through a bottle, I order another one so I never have to go a day without it. I've been using it consistently morning and night for years – it's so hydrating, gentle on skin, and I swear it's made my skin look better.

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Kypris

Puff of Love Moisturizer

This is newer to me. I've maybe gone through two jars, but I really love it. Hydration is a big one for my dry, sensitive skin, and I apply this after I apply my serum to brighten and moisturize my skin.

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Kypris

Moonlight Catalyst

I pair this with my prismatic array serum at night, and my skin tone has been significantly more even since I started using it.

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Miracle Balm

Jones Road Beauty miracle balm is by far my favorite product for my dry skin but is a great hydrator for all skin types. It’s formulated with jojoba seed oil which is an antioxidant and antibacterial plant oil. It replenishes fatty acids, and has castor oil, argan oil, and other vitamins and minerals that are essential for your skin. Use Miracle Balm alone on your foundation for an instant refresh.

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Oil Stick

Jones Road’s multi-use stick is another one of my favorite products. This face oil is brilliant and comes in stock form so it’s great on the go or for travel. It glides on so smoothly and is one of the better beauty products I’ve tried. A little goes a long way and it gives just a little extra glow.  

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Hippie Stick

Ok, so this is one of those multi-purpose products that you can use anywhere you need moisturizing – it’s especially wonderful on your heels. I love it so much that I purchased an extra one just for my feet. It’s a universal balm (in stick form) that perfectly moisturized your face and body.

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Miracle Cream

This one is great for dry skin types and is formulated with vitamin e and shea butter. 

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Clean Beauty Products: Makeup

The Minimalist

Merit quickly became one of my favorite brands and replaced most of my clean makeup. The price points are fantastic, it works so well, and is a minimalist brand, so you don't have a million different products to choose from.

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Flush Balm

The brand calls this a cream tint, but depending on the color, I'd call it a cream blush or bronzer.

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Blending Brush

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Day Glow Highlighting Balm

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Clean Lash Lengthening Mascara

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Tinted Lip Oil

This lip oil has replaced my lip gloss and is

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Jillian Dempsey

Eyeliner

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Kosas

LipFuel Hyaluronic Acid Lip Balm

I have this in sheer and warm beige – it's an ultra-hydrating hyaluronic lip balm loaded with active skincare ingredients. And it's under $20!

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Clean Hair Products

K18

Molecular Repair Hair Mask

This mask repairs damage, split-ends, and breakage. It's a leave-in treatment that works on all hair types that clinically reverses damage in a matter of minutes. According to Sephora, the patented peptide technology works to repair damage from bleach, color, chemical services, and heat, restoring strength, softness, smoothness, and bounce to hair.

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Reverie

Anti-Frizz Treatment

I've been using this for over a year and apply to damp hair after I shower. It contains amino acids, almond protein, and pracaxi seed oil. In short, it repairs damage, moisturizes, provides protection against heat, and increases softness. 

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Briogeo

Farewell Frizz Heat Protectant

A lightweight, silicone-free heat-protectant cream that minimizes frizz, smooths hair, enhances shine, and protects against heat up to 450°F.

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Briogeo

Shampoo

I found Briogeo when I was researching Black-owned brands and have been using it since. Additionally, this shampoo provides intense cleaning, hydrates, restores nutrients, and repairs damaged hair. And it works on all hair types.

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Briogeo

Conditioner

This ultra-conditioning conditioner repairs damaged hair and is moisturizing. And, it strengthens hair to protect against damage and is formulated 6-free™

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