How did you start your first business?
Shortly after I started blogging, I decided to give my blog a little overhaul. I knew nothing about code so I never learned more than blogger or Squarespace, but in May 2016, finally figured out WordPress. Back then, there were maybe a handful of blog designers out there. So while it was a lot of work, I do attribute timing to the ability to grow my business the way I did. I have never paid for advertising and always had a pretty steady flow of clients. If I started today, I’m not sure how I’d grow my business. The Everygirl is my full-time job, so I only take on maybe 1-2 design projects per month, along with a few interior projects.
How did you launch The Everygirl?
I started blogging in 2007 and rebranded with Breakfast at Toast (named after one of my favorite spots in my 2 cities–LA and Chicago) when I moved to Chicago in 2010. A few months after my move, I met blogger Alaina Kaczmarski, and started talking about how much we wanted to help young women like us, who weren’t connected. We each had regular readers who then started reading our new website, and quite a few “blog friends” who helped spread the word. You can read more about that story here.
What camera do you use?
I started with a Canon Rebel and a 50mm 1.8 lens, and eventually upgraded to a Canon 7D, 50mm 1.4 and 35mm 1.4L, and finally, a Mark iii. When traveling, I shoot with a Fuji XT1 and 23mm lens. Almost all of my instagram photos are shot with my iPhone and edited in VSCO (favorite filters: A6 and S2) and Snapseed.
Where did you get your coffee table?
It’s vintage and was purchased (for just over $300) at The Find in Chicago.